Looking to master an account-based marketing strategy to maximise ROI from your highest-value B2B accounts? This guide outlines a 6-stage strategic framework for implementing ABM. Learn tactics for hyper-personalised multi-channel ABM to improve conversion rates, deal sizes, sales efficiency, and customer lifetime value. Also read about innovative examples from Microsoft, Salesforce, and more.

Generating consistent, high-quality leads is a tough challenge for businesses. This post covers a powerful mix of tactics and techniques to start attracting more engaged prospects into your pipeline. From content marketing with SEO-optimised lead magnets...to leveraging influencers and off-site guest posting...to social media contests and giveaways...to paid advertising with retargeting...to live chat and intelligent chatbots...to hosting lead-capturing webinars and virtual events.